2009
Acquisition of Fruchtverarbeitungs- & Handelsgesellschaft Niederelbe mbH
New construction of the packing house in Apensen

2008
Anniversary 40 years Elbe-Obst
Development of the brand „Elbe-Obst NATUROYAL“.

2007
Entry of the stone fruit producers of Witzenhausen
Founding member of the North Market Association for Fruit and Vegetables e.V.

2006
Marketing kick-off Kanzi
Design relaunch Red Prince

2005
Marketing kick-off Rubens

2004
Certification of the sorting stations according to QS
Introduction of the QS- and Eurepgap-System on the producer farmsC
ertification according to IFS

2003
New construction of the sorting station Neuenfelde.
Foundation of the Deutsches Obstsorten Konsortium GmbH (German Fruit Varieties Consortium).

2002
Marketing kick-off Red Prince

2001
Recognition as a producer organization under Regulation (EC) No 2200/96
Certified according to VO(EWG) Nr. 2092/91 for the processing and trade of organically grown fruits

2000
Foundation of Deutsches Obst-Export-Kontor GmbH (DOEK)
Membership 5 am Tag e.V.(5 a day)

1999
New construction of the headquarters and the central station in Bassenfleth

1998
Acquisition of Obstverwertung Stader Geest eG with locations in Apensen and Osterbruch.

1997
Implementation of the Common Market Organization for Fruit (CMO) of the European Union with Elbe-Obst

1996
Start of a multi-year IT project with the networking of all locations, introduction of a stock management, controlling and financial accounting system and creation of an internet presence.

1995
Refreshing the “ Elbe-Obst “ logo in form and Color.
Creation of the „Obst-Land“ brand.

1994
Founding of the Elbe-Obst Vertriebsgesellschaft mbH.

1993
Creation of the brand „Apple-Kids“  Development of the regional label „Obst aus dem Alten Land …integriert angebaut unter ständiger Kontrolle der Landwirtschaftskammern Hannover/ Hamburg“ with the advertising association for fruit from integrated cultivation.

1992
New construction of the sorting station Guderhandviertel.

1990
Development of the advertising association for Obst aus Integriertem Anbau (WOIAN) with the Marketing Association for Agricultural Products of Lower Saxony e.V. and the regional producer organisations.

1989
Development of the regional label ‚Aus integriertem Anbau des Niederelbegebietes – Unter ständiger Kontrolle der Landwirtschaftskammer Hannover‘ with the producer organisations of the Marktvereinigung Niedersachsen e.V. (Lower Saxony market association).

1987
Acquisition of Kehdinger Obst eG in Barnkrug.

1985
Foundation of ASK Obstverwertungs GmbH together with Lower Elbe producer organisations to bundle the supply of industrial fruit.

1984
Founding member of the Lower Saxony Fruit Market Association e.V.

1983
Set up of the sorting station Neuenfelde.

1975
Director W. Kaiser joins the management of Elbe-Obst.

1973
Formation of the Price Quotation Commission with the Association of North German Fruit and Vegetable Wholesalers e.V.

1972
Renaming in Elbe-Obst Erzeugerorganisation r.V. Joining the „Marktvereinigung norddeutscher Erzeugerorganisationen Obst und Gemüse e.V.“ (Market Association of North German Fruit and Vegetable Producer Organisations) Setting-up of the sorting stations Bachenbrock, Huttfleth, Jork, Kingdom and Hoopte.

1971
Renaming of the OEON to Elbe-Obst R.V. Obsterzeugerorganisation. Setting-up of the sorting stations Wöhrden, Guderhandviertel and Freiburg.

1969
Development and introduction of the emblem „Elbe-Obst“.

1968
Founding of the Obsterzeugerorganisation Niederelbe r.V. (fruit producer organisation) (OEON) was founded as the predecessor of Elbe-Obst Erzeugerorganisation r.V..

The orchards in the Niederelbe have over 600 year’s tradition. Settlers put channels („punters“) they built levees, established settlements, and thus created the still typical landscape.

The proximity to Hamburg left the Altländer to discover and develop fruit growing as a rewarding industry centuries ago. Even today it dominates the picture. In addition to old half-timbered houses are modern orchards, warehouses and sorting stations. Tradition has always been written in capital letters here. Folk groups and folklore evenings are simple proof of the pride in the region.

This is also provided gladly to guests who are always warmly welcomed. While walking on the dikes or cycling by the plantations one can very well relax in these healthy surroundings and spend some vacation time.

The sugar / acid ratio is an important parameter for the flavor development of a fruit. The important reason for the well-known excellent taste of this fruit is the predominant balance you will find in the lower Elbe region between acid and sugar.

The normally occurring colder nights in the growing area just before harvest bring forth the superior deck color expression of the fruit. On the contrary warmer growth periods after the blossoming are responsible of the development of optimal fruit sizes.

The thin skin with little excretion of wax on the skin arises because the fruit growing in the ideal climate for pome fruit room does not have to build up protection against evaporation.

The fruit-growing region „Altes Land“ has spread west of Hamburg along the left side of the Elbe river valley. The estuary of the river Elbe which reaches far into the North Sea provides a maritime climatic chamber.

Marsch and Geest

On the nearly 10,500 acres of fruit growing areas in the lower Elbe growing region two very suitable soils are predominant. On the one hand, the alluvial land called marsh. It is located in the glacial valley of the Elbe River and is located at about two meters above and up to a meter below sea level. On the other hand, the loamy sand that is calledheathland. It is located at about 30 meters above sea level.

The annual fruits production rates are above an average of 180,000 t, where the apple is the most important product. Elbe-Obst thus represents the vast majority in the region.

The grouping, sorting, processing and packaging of the fruit producers takes place at 9 sorting and packaging stations in the growing area. Each station is equipped with dispositions-, cooling- and CA/ULO-storage. Stations and storages are equipped with a range of technical equipment, which are continuously updated and expanded

The company supplies the food retail sector, the export market, the convenience sector and the manufacturing industry. The limited liability company is listed among the customers and is responsible for quoting, invoicing, cash collection, and shipping. The shareholders have an extensive fleet.

Products from the convenience sector as well as from the area of vegetable and herbs are also marketed beyond the core, stone and berry fruit from the Alte Land. So that summarizes the major products of the green range under one roof and using the resulting synergy effects. With the summary of producer know-how and marketing expertise in the group contract provides the sales company „Cultivation and marketing under one roof“.

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